Nida’s tryst with communication and media started fairly early. While pursuing her junior college education, she set foot in the dynamic world of events management. A quick learner, she picked up the ropes of client servicing and customer engagement from her experience in the field. After her graduation, she became a journalist with the Outlook Group, writing for the internationally acclaimed magazine, PEOPLE. Later, she pursued her masters in United Kingdom and worked as a marketing and corporate communication professional with HDFC Home Loans, ICICI Bank and Bank of Baroda in London. She also enjoyed an opportunity to work as a media liaison for the London 2012 Olympics.
Upon her return to India, she joined the public relations industry servicing iconic brands like Godrej, Marico, Danone Narang Beverages and Phoenix Mills. Nida, holds a bachelor’s degree in mass media from Mumbai University and an MSC in Strategic Public Relations and Communication Management from University of Stirling, United Kingdom.